Daniel Tardy: License To Sell

Read this ASAP to get free Chick-Fil-A

Posted in Business, Selling by elephanthunters on September 3, 2009

Chick-Fil-A free sandwich deal.

One of my associates at the Chick-Fil-A corporate office sent me an email today with this ad.

Here’s the 5 things I love about it:

  • They’re giving me free food
  • They picked a day that is memorable and that I’m likely to be available to take advantage of the offer.
  • They’re communicating to me with pictures: [you]+[t-shirt]=[sandwich] so I don’t have to read to get the message, only to clarify the message
  • They give me options to put a reminder on my calendar.  I use Outlook for everything so I clicked the link and in 5 seconds the reminder went right into my preferred method of organization
  • The deal is only good for one day so it creates a sense of urgency because it’s an event

Everything about this ad makes it easy for me to tell friends “Hey, I heard Chick-Fil-A is giving away sandwiches on Labor Day and all you have to do to get one is wear a t-shirt with your teams logo on it!” and so I will…

If you’d like the original email:

  • to try out the calendar feature
  • to send to your marketing guy for a great example of how to sell your product
  • or to forward to your friends

Just email me at daniel.tardy@daveramsey.com and I’ll send it to you.  (I’m not smart enough to know how to make the image in this post do it automatically)

Do they know your song?

Posted in Business, Selling by elephanthunters on June 29, 2009

Have you ever had one of those times when you’re riding in the car with some friends and the song on the radio is one that no one really knows, at least until the chorus comes on, and then everyone seems to know it and starts to sing along?

Why does everyone know the chorus but not the verses?

It’s because the chorus repeats several times in the song, and people remember what is repeated.

What is your chorus?  What do you want to be known for?

Whatever you say over and over clearly is what you will be known for.  But more importantly you will not be known for anything that you do not say over and over and over.  Too often we are guilty of mentioning something one time hoping that a prospect will latch on to it and run with it.  If we don’t drill it into their mind with several applications and several stories and/or statistics.  They will not hear you.

Take a lesson from someone in marketing and learn how to repeat yourself.  Learn how to do it in a way that is exciting and doesn’t sound redundant.