Daniel Tardy: License To Sell

Book Review: Linchpin, by Seth Godin

Posted in Personal Development by elephanthunters on January 26, 2010

Linchpin goes on sale today!

‘Linchpin’ will be the business buzz word for the next decade

Seth Godin was kind enough to me send a galley copy of his new book, Linchpin: Are You Indispensable?

This is hands down my favorite Seth Godin book. Linchpin is for everyone!  Seriously, everyone.  At least everyone who believes they have something to contribute to their world. This one isn’t just for marketers, business leaders or ‘tribe-builders’ – not just for sales people or business owners either.

Read this book and become a linchpin.  Become indispensable.

    What is your gift?

    Godin explains that inside each of us live ideas and dreams that we seldom verbalize, much less act on.  These dreams can be a tremendous gift that we offer our world, but more commonly they simply die before they are ever born.  A linchpin has a responsibility to deliver the gift, and to work diligently to ensure that the gift is valuable.

    Giving ≠ Weak

    I should clarify that this ‘gift to the world’ idea isn’t just a touchy-feely theory involving holding hands around the campfire while singing We Are The World, and becoming the proverbial doormat to society.  The gift we give is the essence of our value to our company, our family, our church, our friends and our tribe.  The gift is what makes us marketable and noteworthy.

    If we are masters of giving our gift then we become a linchpin; a person of such great influence that the organization can’t do without us.  Linchpins can name their price.  Linchpins have options.  Linchpins have fun.

    The excuses are gone

    Factory workers 100 years ago had a difficult time defining their gift, much less giving it.  Push this button.  Pull this lever.  Grease this part. Repeat.  In today’s world the factory model doesn’t work.  Company policy manuals no longer cut it.  Nothing extraordinary is produced by legislation of policy.  You no longer have to be a cog in the wheel…you can be a linchpin (even if you technically work in a factory).

    Godin points out how the world we live in today no longer offers legitimate excuses for falling short of  linchpin status.  The obstacles have not been eliminated, but the excuses have.  The obstacles are what allow us to become remarkable.  When we push through the obstacles we get to a place that far less people dare to venture…but it’s a place of influence and unprecedented glory.

    Ideas are not enough

    Godin explains that a linchpin in the truest form is an artist.  Whether you wait tables, sell pharmaceuticals or run a day care, it’s your ‘art’ that defines you and sets you apart from the pack.   Ideas about art are not enough.  Value is added when art is experienced by people who are not the artist.

    Ideas are easy.  However, ideas that ship are rare.  We all observe, read, wonder, and innovate…at least in our mind.

    The gift, the art, does not become valuable until it ships.  Until the check is collected.  Until you hit publish on your blog post.  Until the patrons at your restaurant eat, drink and applaud.  The tools for art production are all around us.  We don’t need more tools; we need more artists!  In Linchpin, Godin gives us a map to ensure that our art actually ships and that value is delivered to the market.

    Leave the factory

    If your art is stuck in your head, or if you want to galvanize your gift then buy this book!  Most people will not read this book.  Most people will stay in the factory, and live in the fear that they might not have a gift to offer.  Most people are wrong.  You are not most people.

    Get a free copy!

    My friend, Mike Hyatt, is giving away 112 copies of this book today on his blog.  I’ve already given away 4 copies and I’ll definitely be ordering a couple more cases.

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    2 Responses

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    1. Seth Godin said, on January 26, 2010 at 12:59 pm

      I loved this review.

      Thanks Daniel.

    2. Evan Tardy said, on January 26, 2010 at 6:26 pm

      This book has seriously changed my career goals. I will be reading it again in two or three weeks.


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