Daniel Tardy: License To Sell

Batteries Included

Posted in Business, Selling by elephanthunters on September 3, 2009

Battery Image

I purchased two different things this week that needed batteries but did not include them.  Why have we accepted this as the norm?  It’s frustrating to buy something and then have to buy something else in order for the original purchase to be valuable.  I think that ‘some assembly’ should not be required…that’s what I’m paying you for when I purchase your product.  If I wanted to assemble it myself I would just go buy a bunch of parts online and spend a weekend in my garage emancipating my power tools and listening to The Goo Goo Dolls.  When I buy your product I just want it to work.  Period.

Think about your business/product/service.  How can you eliminate ‘Batteries not included’ experiences for your customers?

You don’t have to eat the cost of the proverbial batteries to serve your customers…just build the cost into the price of your product or service to keep your transactions clean and inclusive.  Eliminating ‘gotcha’ fees will go a long way to build loyalty among your customer base.

Have you ever had a great buying experience where everything was as simple and straight forward as it was advertised to be?

I’d love to hear about it!

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