Daniel Tardy: License To Sell

Internal Customers

Posted in Business, Selling by elephanthunters on July 6, 2009

There are a million books about customer service and by in large they focus on external customers: people who buy your product or service.

How often do you think about serving your internal customers?

–  The guys in the mail room who ship your stuff for you?
–  The lady in accounting who processes your orders so that your check clears?
–  The receptionist who ensures your calls get to you?

Our relationship with our internal customers count more than we tend to give them credit for.  Serving them well and letting them know they are appreciated goes a long ways in extending our reach to external customers.

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One Response

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  1. Tom Ziglar said, on July 23, 2009 at 5:52 am

    Right on Daniel – Like Dad (Zig Ziglar) says about our company – “Everyone on our team is in selling. Now the truth is not everyone is in SALES, but everyone is perfectly capable of blowing a sale by not doing their job correctly. And the biggest reason for this is usually poor communication because team members are not serving each other. Serve your internal customers well, and this increase your chances of have delighted external customers.


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