Daniel Tardy: License To Sell

Stand out. Use some ink.

Posted in Business, Selling by elephanthunters on June 30, 2009

“Text me”

“Shoot me an email”

“Facebook me”

“Twitter me”

“I’ll forward you the link”

“Just Google my address and it will show up”

“You have a new E-Card”

“You’ve received an E-Vite”

In a digital world the pen has lost it’s value.  Or has it?  I would suggest that the pen has increased in value.  No one writes letters anymore and rarely even quick hand written notes.  What if you did?

What if you took 5 minutes to send somebody a hand written note and mailed it to them stamp and all?  What if you wrote your spouse or a co-worker a written note?  What if the prospect you just got off the phone with received a nice written note thanking them for their time and considering your business before your next follow up call?

Here’s my guarantee: 99 times out of 100 it will be the ONLY one they get all week.  Probably all month. Maybe even all year.

Go down to your office supply store and invest in some pens (yes they still sell them) and a stack of simple stationary.  Leave them on your desk or in your car as a reminder of your new goal to write no less than 2 notes a week.  Try it for a month.  People will actually thank you for the note next time they see you.  When was the last time someone thanked you for an email or text you sent them?

3 Responses

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  1. Smitty said, on June 30, 2009 at 2:15 pm

    I know this handwritten note idea has been the conventional business wisdom for the last 10 years or so, but for me whenever I receive a handwritten note, I open it up, read the inside, pause and trash it.

    The big reason for this? To me it’s never been about ‘how’ the message comes, it’s the content of the message that counts. Nothing is less moving than a handwritten thank you note from a newlywed couple for your wedding gift. Completely lifeless. However I receive touching emails from our website customers on a weekly basis.

    Handwritten notes may be a less common way of communicating a message, but that doesn’t automatically lift the impact it has on the receiver. You’ve gotta write something meaningful for that to take place.

    • elephanthunters said, on July 1, 2009 at 8:59 pm

      I agree with you that the delivery method does not stand alone. The content must be genuine regardless of how it’s delivered. I don’t doubt that a sincere email could be more meaningful than an obligatory hand written note.

      The big keys with hand written are:

      1) It does stand out
      2) It took more time.

      The time spent is the key…all things being equal on the content the written note has an upper hand because someone put the time into sitting down to write it and send it to you.

      Good thoughts.

  2. BRANDON said, on August 16, 2009 at 8:35 pm

    It has to do with CONTENT, not the METHOD of delivery. Also note (no pun intended), that using pen & paper is environmentally UNFRIENDLY.

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