Daniel Tardy: License To Sell

How to sound confident.

Posted in Selling by elephanthunters on June 29, 2009

Do you want to come across more confidently when you’re talking to your prospects?

Here’s the secret. Tell the truth. Always. Don’t even exaggerate.

No one is a good enough liar to sound more believable than someone telling the truth. If you don’t know the answer to a question just say ‘I don’t know’.  Then follow up with ‘Here’s what I do know…’ and keep going with something great about your product.

If your product sucks.  Don’t act like it doesn’t.  Find a new product to sell.  If that means getting a different job then do it today.  You will never be successful in sales if you don’t believe in what you’re selling.  You can’t fake it.

Ironically if you act like you have all the answers you become less believable.  Sales do not get closed unless there is a high level of trust.  The only way to build trust is to tell the truth and sometimes this means ‘losing a sale’ by telling someone that your product is not a good fit for them right now.

Sound too extreme?  Just ask Bernie Madoff.  He has lots of time to discuss it with you.

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