Daniel Tardy: License To Sell

Do they know your song?

Posted in Business, Selling by elephanthunters on June 29, 2009

Have you ever had one of those times when you’re riding in the car with some friends and the song on the radio is one that no one really knows, at least until the chorus comes on, and then everyone seems to know it and starts to sing along?

Why does everyone know the chorus but not the verses?

It’s because the chorus repeats several times in the song, and people remember what is repeated.

What is your chorus?  What do you want to be known for?

Whatever you say over and over clearly is what you will be known for.  But more importantly you will not be known for anything that you do not say over and over and over.  Too often we are guilty of mentioning something one time hoping that a prospect will latch on to it and run with it.  If we don’t drill it into their mind with several applications and several stories and/or statistics.  They will not hear you.

Take a lesson from someone in marketing and learn how to repeat yourself.  Learn how to do it in a way that is exciting and doesn’t sound redundant.

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