Daniel Tardy: License To Sell

Why small businesses survive

Posted in Business by elephanthunters on June 26, 2009

They have the ability to flex and to do it quickly.  Companies like GM get in trouble largely because when the market changes they are not agile enough to adapt.  The rate of change is too fast today for major corporations that lack a clear vision and LOTS of communication.

Large corporations are like the Titanic.  By the time they do see the iceberg it’s too late to turn the ship.

Small businesses are jet skis and can turn on a dime if the leadership is proactive.

Selling for a small business requires overcoming a lack of brand recognition but what is lost there is gained in the companies ability to super serve a new client with customized product delivery and support.

If you have the choice, ride the jet ski.

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